Amazon Growth Lab executed a multi-pronged approach to overhaul Brooklinen’s Amazon presence, focusing on visual enhancements, improved SEO, and a more effective advertising structure.

1. Visual Enhancement

Developed high-quality images and A+ content highlighting the products' value and unique features.
Differentiated the products from competitors with compelling visuals that better communicated their premium quality.

2. Restructuring Listings for SEO Optimization

Optimized product titles, bullet points, and descriptions for better readability and searchability.
Ensured the language used aligned with customer search intent and improved organic ranking.

3. Improved Advertising Structure

Rebuilt the ad structure to align with new marketing assets, ensuring scalable and efficient campaigns.
Implemented a combination of campaigns, conducted keyword harvesting, and used regular negation to refine targeting.

Continuously optimized ad spend based on performance, ensuring high ROI and better visibility.

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